Daycare

The human truth
A festival doesn’t start on the day itself. It starts weeks before, in the feed and on the street.

What I do
I’ve been part of Daycare since 2023. It started with design, motion and photography to build the hype before the festival, and during the festival being the photographer/social media guy.

Over the years my role moved from making the content to shaping where the festival goes next. I work on the positioning and branding of new editions. Daycare Indoor, for example, started from a thought I brought in. Together with the team and the social crew I build formats and direct the shoots.

My role
Positioning, Branding, Design, Motion, Photography, Social formats, Art direction on shoots

Visual credits
Karen van der Horst
Ian Moerings
Jos van de Leur (& Team)