Vriendenteam

The human truth
Your first job application is scary. Young people make big choices together with people they trust, and a step feels a lot smaller when your friend takes it too.

The idea
#vriendenteam. Apply with a friend, start with a friend. The focus moves from the job title to the friendship.

What I did
I wasn’t part of the original concept. My job was to make it look and move the same everywhere. I built the visual language and the motion design system, and made all social assets across formats and markets, from TikTok to the careers site where you apply as a duo, all the way to in-store.

Results

• +85% duo applications in the first year

• 3.3M+ reached on TikTok, +774% followers

Awards

• Effie Bronze, 2025

• SAN Accent, 2024

• CMTA Award (Gold), 2024

• GPCM Award, 2024

• Werf& Award, 2023

• Rally® Award, 2023

My role
Art direction, Motion design, Social asset production