Autodrop

The human truth
A new flavour is easy to scroll past. But a product called Losgeslagen Lading, basically “cargo that broke loose”, is asking for chaos.

The idea
Make the chaos something you can play. The game first, then that same feeling pulled into social.

What we made
A rented race circuit, a professional racing driver and creators in the Autodrop ID. Buzz and a race car. That became three social pieces, each leading to De Losgeslagen Rit on autodrop.nl. You race down Route 69 with a bag of Chews on the passenger seat and tilt your phone to keep as many in the bag as you can. Most Chews left means top of the leaderboard.

Results
The chaos moved from the feed into the game, with social flowing straight into Autodrop’s own platform.

My role
Creative, Concept, Art direction, Social creative (concept together with Manon Roovers)