TimeChimp

The human truth
Everyone hates the Excel sheet. Hours you forgot, receipts you lost. But it’s familiar, so nobody looks for something better. You don’t break a habit with a feature list.

The idea
A wake-up call with fur. Chimp is a chaotic, cheeky chimpanzee who crashes in exactly when admin gets out of hand. No more monkey tasks. Hello monkey business.

What we made
Chimp’s entire world, built from scratch: a retro-futurist office, custom props and his own sound design. Two hero films for awareness, then short social formats and animated ads on LinkedIn and Meta to link the story to the product.
Tagline: TimeChimp. In één klap duidelijk.

Results

• +313% engagement compared to the media goals

My role
Creative concept, Character design, Art direction, Campaign architecture, Motion design, Asset creation