9292

The human truth
For Gen Z, 9292 isn’t a brand. It’s a quick check before the train. They skip ads, and they definitely skip tutorials.

The idea
Stop explaining the app. Start where Gen Z already is: the trend, the meme, the delayed train everyone recognises. Attention first, destination second. The app only shows up when it really fits the story.

What we made
An always-on, culture-first TikTok account. We move fast, jump on trends, reply in the comments and keep the formats that actually work. A route planner became an account people follow and tag their friends in.

Results

• Millions of views (6.3M+)

• 720,000+ interactions

• 🥉 3rd place, Best Social Awards 2025/26

My role
Social strategy, Creative concept, Content creation